Ads That Work

Right message – Right place – Right time

Factors to consider:

• Are people engaged with their TV or devices when your ad is shown?
• Are they reading a printed newspaper or magazine when your ad is displayed?
• Are they driving past a billboard featuring your ad?
• Have you invested enough to secure top placement among other ads on social media?

Determine an ads success

• Increased sales and business growth
• Changes in consumer behaviour
• Reduction in negative impacts
• Contribution to societal change

Ask yourself:

Have you allocated sufficient funds at the appropriate time and chosen the right media platforms for your ads to achieve maximum visibility?